Ivyan Espejo

Hi. I'm Ivyan Espejo — Lead UX/UI Designer, Front-End Developer, and the kind of person who has been building things on screens since 1980. Yes, 1980. I've been getting paid handsomely for it since 1998.

I'm a roll-up-my-sleeves, let's-solve-the-actual-problem kind of designer. I love the full arc of the creative process — from the first rough sketch on a whiteboard to the last pixel of a polished interface. "It works" is the bare minimum. I'm here to make it exceptional.

Currently Lead UX/UI Designer & Developer at BCBS Global Solutions, where I lead a team of designers, serve as the company's WCAG and Analytics SME, and ship across web, mobile, and enterprise platforms. I also run Espejo Studios — my independent design and development practice — where I work with clients on everything from brand identity to full-stack app builds.

I believe great design is invisible, accessibility is not optional, and the best products are built by people who genuinely give a damn. Let's build something.

Get In Touch

Design

Figma Adobe XD Photoshop Illustrator InDesign After Effects UX Research Prototyping Design Systems Brand Identity

Development

HTML5 CSS3 / Sass JavaScript Bootstrap .NET .NET Blazor Telerik Components ColdFusion jQuery PHP

Accessibility & Analytics

WCAG 2.1 AA Accessibility Auditing Remediation Adobe Analytics Google Analytics A/B Testing Heatmaps SEO Performance Optimization

AI & Emerging Tech

AI-Assisted Design Prompt Engineering Flutter GitHub Copilot Midjourney Claude AI App Consulting

Leadership

Team Management Design Strategy Stakeholder Management Agile / Scrum Mentorship Project Management RFP Design

Marketing & Print

Brand Strategy Print Design Photography Email Marketing Campaign Design Copywriting Logo Design

1997 – 1999

Stony Brook University

Bachelor of Computer Science

One of 5,000 accepted into CS program from 50,000 applicants
Engineering Honor Society — Phi Theta Kappa
Assisted in design & development of Stony Brook Medical Center web properties

1992 – 1994

Nassau Community College

Associate of Arts Degree

Graduated Magna Cum Laude
Co-Founder — Music Business & Technology Club
Coordinated industry seminars
Graduated top of engineering class

1991 – 1992

New York University

BS Music Technology & Business

Double Major — Recording Engineering & Music Business
Produced & released local unsigned groups with Recording Tech Club
Intern for Dee-Lite

Lead a team of designers shipping across web, mobile, and enterprise platforms
Company SME for WCAG 2.1 AA accessibility — auditing, remediation, and standards enforcement across all digital properties
Company SME for web analytics — Adobe Analytics, Google Analytics, and A/B testing strategy
Led brand migration from GeoBlue to BCBS Global Solutions across the full digital ecosystem
Designed and built AI document extraction wizard — significantly reducing manual processing overhead
Front-end builds in .NET, .NET Blazor with Telerik components, and ColdFusion

Figma Adobe Analytics .NET Blazor WCAG 2.1 AA Team Leadership Brand Migration

Designed and developed the Employee Network Diversity Website (2013, redesigned 2014)
Designed UX & developed SharePoint Enterprise Credit Product Search portal via Google Search Appliance — increased qualified user applicants by 3×
Designed RFP packages for Starbucks & Direct Express — contributed to $50M+ in new business for BofA Merrill Lynch

Independent design & development practice serving clients in entertainment, law, retail, education, and healthcare
Full-suite delivery: brand identity, web design & development, print, photography, and AI consulting
Managed design and development personnel for client engagements

Complete rebrand and online presence redesign — logo, brochures, website
Executed marketing plan that achieved #1 Google ranking
Designed iOS apps, interactive touch screens, and video kiosks
Acquired clients including AT&T, White Castle, and Mandarin Oriental Hotel

Led design of product microsites and the new KORG.com
Designed ~90% of brand print advertising — Guitar World, Electronic Musician, Sam Ash & Guitar Center catalogs
Designed the full 2009 VOX catalog
Created billboards, hangtags, and POP displays for retail, sporting venues, and airports nationwide

Managed premier accounts: Man Financial, Rosenberg & Estis, Rose Associates
Full design, development, and maintenance of all client web properties
Designed and wrote RFPs, presentations, and technical documentation

Production, design, coding, and deployment of HTML email campaigns for division heads
Gathered and analyzed campaign statistics and web traffic data
Oversaw SMART database changeover during Invesco transition

Client accounts in financial and entertainment industries
Corporate brand identities and full site redesigns
Email newsletters and e-cards for client marketing

Managed 30,000+ page site — rock, hip-hop, jazz, and alternative genre sections
Designed Reebok hip-hop genre sponsorship — generated $65,000 in revenue in 2000
Led two full site redesigns; trained design team in Macromedia Flash

Hired and supervised customer service and data entry personnel
Aided in web site functionality development
Acquired and managed client accounts

Ivyan Espejo

Profile

Skills

Design

Development

Accessibility & Analytics

AI & Emerging Tech

Leadership

Marketing & Print

Education

Stony Brook University

Nassau Community College

New York University

Experience

BCBS Global Solutions formerly GeoBlue

Bank of America — Creative Services

Espejo Studios

MMEink

KORG USA

Grubard Marketing

Morgan Stanley (CNS)

Techformation Inc.

Music.com

US Web / Cornerstone

Portfolio

Contact